Energetic and results-driven digital strategist with 25+ years of experience in maximizing efficiency and growth across diverse industries. Adept at identifying operational bottlenecks and crafting innovative solutions that streamline processes and elevate customer experiences. Proven ability to leverage data insights to inform strategic decision-making, leading to measurable improvements in key performance indicators (KPIs). Deep understanding of the digital landscape, encompassing SEO, SEM, social media marketing, and cutting-edge technologies like Gen AI and machine learning. A passionate advocate for continuous learning, I bring a creative and forward-thinking approach to tackle complex challenges and deliver exceptional results.
CV
Professional Summary
I believe in the power of ideas. Every great client alliance starts with a strategy. When we partner with clients for full-service creative solutions, we devise a plan of attack to capture audience attention and ensure long-term success.
I can say I worked hard for leading companies such as Nintendo, then Sopres (Bisnode nowadays) within the “below” world. Also part of fabulous agencies Emakina, Dentsu Brussels, Havas Media and Socialyse. Great people, great work. No to mention a tremendous experience at Delhaize, building and promoting eCommerce. Really amazing, in the middle of what is going to be definitvely disruptive within 3 years. And now joining Accenture, the game changer.
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For my part, I am proud to add that I am a genuine European, being half-German, half-Greek, and… living in Belgium.
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I am a connector between both world, all world. From the Digital world to the Consumer. Because Consumer Matter First. It's not only a strategy, a product, it's a trustfull relationship based on Consideration, Respect, and Harmony.
Skills
Strategies Analytics Campaign Management Branding
Social Media Media Buying e-Commerce Management Creative Global Engagement International Organization
Speaking English French Dutch Spanish and some Greek.
Work Experience
2018- to date
Accenture - Manager
Content Improver and Campaign Builder at Leading Automotive company
EMEA E-Commerce Content Support at Leading Beauty company
Global Engagement Manager at Leading Life Science company
Improving digital Communication and Digital Adoption
2017-2018
Publicis Media - Head of Strategy
Improving the perception of the agency from Hands-On only to a Real Digital Consultant partner
Improve Digital Media Buying organization within Zenith Media, managing the team of 8.
2015-2017
Delhaize - Digital & e-Commerce Manager
Develop and cascade the Digital strategy in line with commercial objectives. Growth Sales figures, increase performance and loyalty ithing e-Commerce, managing a team of 12.
2013-2015
Socialyze (Havas Media) - Managing Director
Run the Social Media buying model, with a team of 12, to serve Clients effectively and efficeintly. Grow P&L.
2007-2012
Emakina - Strategic Consultant
Building and driving successful strategies to drive awareness, consideration and intention to buy for a large group of clients in the Banking, Pharma, Utilities, Automotive universe.
1992-1997
Nintendo - Consumer Service Manager
Where all began. Super fast and agile sector. Huge consumer instability. Fruitful. Thank you.
Education
1988-1991
Université Libre de Bruxelles
Master in Journalism & Communication - Advertising Section
1991-1991
Les Amis de la Publicité Award
Magna Cum Laude Dissertation for “The strengthening of the visual perception by the olfactive perception”
1963-to date
Myers-Briggs ENPF
Interests
Beside all these experiences, it's time now to share and support what other gave to me during my career. I'm so thankful to everything I received. Time to give back.
Internet Society - an NGO to support Internet for all, ithout limitation
CREAdigital Genève Classes for Master in Digital Communication
ECS Brussels Classes in Master for Digital Strategies